The most nutritious and beautifully presented meal in the world cannot be enjoyed unless it tastes good. Enhancing the flavor of foods is an art that is critical to the acceptability of foods, and a restaurant can suceed or fail depending on how that art is practiced. The most common reason for consumers to reject food is unacceptable flavor. Seasonings and flavorings help food taste its best. They are rarely, however, capable of redeeming foods that are not of good quality to start with or of rejuvenating foods that have lost their quality during preparation. Example, no amount of cinnamon will raise the flavor of an apple pie made from frozen apple slices to the level of one made from fresh and juicy apples.